What is SEO and why is it important?
SEO is the process of optimizing your website for search engines like Google so that it ranks higher in search results. It involves using keywords effectively and employing strategies such as linking and creating quality content. While paid ads offer temporary visibility, proper SEO provides compounding long-term benefits. Maintaining an SEO-optimized website with clear business details, including a website with good reviews and accurate operating hours, is crucial for attracting customers.