If you’re a small business owner, freelancer, or agency, having a LinkedIn Business Page is an essential step to establishing your online presence. LinkedIn is the world’s largest professional networking platform—and it’s not just for job seekers. It’s a powerful tool for growing your brand, building authority, and connecting with your ideal clients.
In this guide, we’ll walk you through how to create a LinkedIn Business Page using your personal profile—step by step.
Why Your Business Needs a LinkedIn Page
Before we dive in, here’s why creating a LinkedIn Page is worth your time:
- Boosts your brand credibility
- Increases visibility in your industry
- Helps you share updates, services, and content
- Provides a platform for recruiting and networking
At Cruz Web Designs, we help brands craft a strong digital presence—and LinkedIn is part of that strategy. Let’s get started.
How to Create a LinkedIn Business Page (Step-by-Step)
Creating a business page on LinkedIn is free, and it only takes a few minutes. Here’s how:
Step 1: Log in to Your LinkedIn Account
Use your personal LinkedIn profile to get started. LinkedIn requires you to be logged in to create a business page.
Step 2: Go to the Page Creation Tool
- Click the “Work” icon (the grid in the top-right corner).
- Scroll down and click “Create a Company Page.”
Step 3: Select the Page Type
Choose the right type of page based on your business:
- Small Business (fewer than 200 employees)
- Medium to Large Business
- Showcase Page (for a brand or product)
- Educational Institution
Step 4: Fill In Your Company Details
You’ll be prompted to enter:
- Company Name
- Public LinkedIn URL
- Website URL
- Industry
- Organization Size
- Logo
- Tagline (a short description of what your company does)
✅ Pro Tip: Upload a high-quality logo (300 x 300 px) and a banner image (1128 x 191 px) that aligns with your branding.
Step 5: Review and Create
Double-check your info, then click “Create Page.”
If you miss any required fields, LinkedIn will highlight them for you.
Step 6: Optimize Your Page Profile
After publishing, enhance your page with:
- A detailed About section
- Business location(s)
- Key specialties
- A custom call-to-action button (e.g., “Visit Website” or “Contact Us”)
Step 7: Start Posting
Welcome visitors to your new page with an introductory post.
You can also share:
- Team updates
- Blog content
- Client wins
- Industry insights
Posting consistently helps you grow your visibility and engagement.
Step 8: Invite Your Network
LinkedIn allows you to invite up to 250 connections per month to follow your page. Start with your inner circle, team members, and trusted clients.
Final Thoughts
Now that you know how to create a LinkedIn Business Page, it’s time to build momentum. Your page is more than a profile—it’s your brand’s voice on one of the most powerful professional platforms available.
At Cruz Web Designs, we specialize in helping businesses like yours build a complete online presence—from high-converting websites to optimized LinkedIn profiles.
Need help with branding or design?
Let’s build something your audience will remember.