Want to make your standout content more visible on LinkedIn?
If you’ve created a post that received great engagement or perfectly represents your expertise, it’s a smart move to feature it on your LinkedIn profile. This not only boosts visibility but also helps establish credibility with potential clients, partners, or employers.
At Cruz Web Designs, we help professionals and brands showcase their best work online—LinkedIn included. Here’s how you can easily turn that high-performing post into a featured highlight on your profile:
1. Create a High-Impact Post
Start by crafting a post that delivers value to your audience.
Whether you’re sharing a client success story, an industry insight, or a portfolio update, make sure it reflects your expertise and resonates with your network.
Tip: Posts with visuals or short videos tend to get more engagement.
2. Go to Your LinkedIn Profile
Log in to LinkedIn and navigate to your personal profile page.
This is where all your content and professional highlights are displayed.
3. Find the “Featured” Section
Scroll down your profile until you find the Featured section.
If you haven’t used it before, LinkedIn might prompt you to add it. This section allows you to showcase top-performing posts, external links, media, or even articles you’ve written.
4. Click “Add Featured”
Click the “+” (plus icon) or “Add Featured” button.
You’ll see several options such as adding a post, article, link, or media. Choose “Post” if you’re featuring something already published on LinkedIn.
5. Choose or Paste Your Post
You can either select from your recent LinkedIn posts or paste the URL of the post you want to feature. LinkedIn will generate a preview, including the title, description, and thumbnail.
6. Customize the Preview
LinkedIn usually auto-generates the look of the featured post, but you have the option to fine-tune the title and description. This is your chance to make it more compelling and relevant to your audience.
7. Save Your Changes
Once you’re happy with how the featured post appears, simply save it. Your selected content will now appear prominently on your profile, increasing its visibility to visitors and connections.
Why Featuring Content Matters
When you feature content on LinkedIn, you’re not just organizing your profile—you’re strategically highlighting what makes you or your brand unique. It’s a great way to guide profile viewers toward your best work, recent projects, or thought leadership.
At Cruz Web Designs, we encourage all professionals to take full advantage of digital platforms. Want help optimizing your LinkedIn presence or integrating it into a full brand strategy? Contact us today to learn how we can elevate your online identity.
Final Thoughts
Featuring a post on LinkedIn is more than a nice touch—it’s a smart, simple way to stand out in a crowded space. By following the steps above, you’ll ensure that your top content gets the attention it deserves, right where people are looking.
Need guidance on figuring out how to accomplish this?
Contact Cruz Web Designs today.
Or reach out to me on LinkedIn