Word of mouth is powerful—but online, it comes in the form of reviews.
When customers leave feedback on your Google Business Profile (formerly Google My Business), it not only builds trust but also helps your business rank higher in local search results.
The best part?
You can actively invite people to leave reviews with just a few clicks, whether you’re on your phone or computer.
In this guide, we’ll walk you step by step through how to get more Google reviews by sending direct invitations.
Step 1: Log Into Your Google Business Profile
- On your phone, open the Google Maps app and sign in with the Google account linked to your business.
- On your computer, go to the Google Business Profile Manager and sign in.
This is your starting point for managing everything about your Google presence.
Step 2: Get Your Custom Review Link
Google makes it easy to share a direct link that takes customers right to the review screen.
- On Phone (Google Maps app):
- Tap your profile photo in the top right.
- Select “Your Business Profile.”
- Choose your business, then tap “Customers.”
- Tap “Reviews.”
- Select “Share” to copy your review link.
- On Computer:
- In Business Profile Manager, choose your business.
- In the menu, click “Promote.”
- Select “Ask for Reviews.”
- Copy the review link provided.
This link is gold—it saves customers the hassle of searching and takes them directly to your review page.
Step 3: Invite Customers to Leave Reviews
Now it’s time to share the link with your customers. A few easy ways:
- Email: Include the link in a thank-you email after a project is complete.
- Text Message: Send a short message like, “Thanks for working with us! Would you mind leaving us a quick review here [insert link]?”
- Social Media or Website: Post the link on your website or share it in social posts.
Keep your message personal and appreciative. A simple ask goes a long way.
Step 4: Make Reviews Easy on Both Phone and Computer
Customers will follow the link and:
- On phone → Be taken to the Google Maps app where they can select a star rating and write feedback.
- On computer → Be taken to Google Maps in their browser to leave their review.
By sending the direct link, you remove friction and make it effortless for them to leave reviews.
Step 5: Follow Up and Show Appreciation
- Say thank you – A quick response to every comment (positive or negative) shows customers you value their feedback.
- Share reviews – Highlight positive reviews on your website, email campaigns, or social channels.
- Build consistency – Don’t just ask once. Make inviting reviews a regular part of your customer journey.
Why Inviting Works
Inviting customers directly makes it much more likely they’ll follow through. Most people want to support businesses they love—they just need a nudge and an easy way to do it.
It not only builds your credibility but also improves your visibility on Google, helping you attract new customers every single month.
Want to set up a streamlined strategy for your business?
At Cruz Web Designs, we help small businesses build websites, funnels, and online profiles that grow credibility and bring in new leads.
Here is my Google My Business page as an example.