Why is a Google Business Page Important?

Ready to learn why a Google Business Page is a MUST HAVE??

First answer me this,

When you’re looking for a mechanic shop or restaurant or hospital nearby, what do you do and where do you look?

Seriously where do you look?

If you’re like the majority of people, you answered Google.

Not only because of their Google Maps app but they have real customer reviews and ratings.

You can easily sort companies based on their ratings.

Plus, it allows you to save their location for future reference.

You are probably thinking what does this guy know.

I have a website, social media pages, LinkedIn accounts, and Google is by far the most effective business page I have.

Google allows me to see statistics, create ads, add pictures, update business hours, put out daily specials, and publish important information for the public.

Still not sure if you need to add your business to Google??

Let’s see what the internet thinks….

A Google Business Page is an online profile that provides businesses with a public identity and presence on Google.

It plays a crucial role in managing your business’s online information on Google Search and Google Maps, ensuring accurate and up-to-date details.

Let’s delve into why having a Business Page is essential:

Local SEO Ranking:

• A completed Google My Business (GMB) listing can single-handedly improve your business’s local SEO ranking.
• When potential customers search for your business, having an optimized GMB profile increases your visibility and chances of being found.

First Impression:

• Your GMB profile is often the first thing searchers notice when they look up your business.
• It appears on the right-hand side of the search interface, providing essential information such as your address, phone number, and hours of operation.
• A well-curated GMB listing sets an immediate positive impression.

Google Maps Integration:

• GMB integrates seamlessly with Maps, making it easier for users to locate your business.
• When people search for directions or nearby services, having an accurate GMB profile ensures your business shows up on the world’s most widely used mobile map and directions app.

Direct Messaging:

• Customers can directly message your company through the GMB interface.
• Whether they have inquiries or need assistance, this feature facilitates communication and engagement.

Customer Reviews:

• GMB displays customer reviews under your profile, providing social credibility comparable to platforms like Yelp or Trustpilot.
• As crowd-sourced review apps decline in popularity, GMB becomes a primary source for opinions and reviews.

Maintaining an updated Google Business profile is even more critical than ever before.

Customers seeking information about your business, such as new opening hours or health protocols, turn to Google first.

Neglecting your GMB presence could lead to losing potential customers.

So, keep your GMB active, well-curated, and responsive to changes in your business operations.

Check out other tips here (Marketing Archives – Cruz Web Designs).

Check out my LinkedIn profile here (Brian Ireland | LinkedIn).